UK designer Jonathan Aspinall has a quirky take on life and the everyday objects we use on a daily basis. I was so taken by his Half-Teaspoon that we now stock it in the store! I mean, who would have thought that you would ever need a half-teaspoon spoon but when you think about it, it makes sense.
Designed primarily for those trying to cut down their sugar intake and/or lose weight, the spoon makes the act of doing so a positive and easy choice. And, being beautifully crafted from sterling silver, it is the sort of piece that needs to be on show. It’s all about dieting in style!
His work has been shown at various international design fairs such as: Earls Court, London design week – 2008, 2009, 2010; the Stockholm Furniture Fair, 2009; the Milan Furniture Fair; and Newcastle’s Design Event at the Baltic flour mill, 2010.
I caught up with the designer to find out more about how he started and what makes him tick.
Tell me about yourself. What is your background, what did you study and how have you ended up where you are today?
I graduated from Northumbria University in 2007 (in the North East of England) with a degree in 3D design and fine product. I spent several years working in and out of the design industry but always had the intention of eventually starting my own practice.
In 2010 I took the plunge and started producing a small range of products. I also set up a small greetings card company (www.thepopoutcardcompany.com) that I run in parallel.
Tell me about the products you design and why do you tend to gravitate towards the quirky?
I generally try to produce designs that are a twist on something that already exists. I like to try and make what you might consider boring products a little more fun by injecting an element of humour.
Describe your ideal customer?
I wouldn’t say I have an ideal customer as such – just anyone who has an interest in design.
Where did the idea to design a half-teaspoon come from?
The teaspoon was actually something I came up with at university as part of a small range that looked at encouraging a healthy lifestyle through design.
What challenges, if any, have you had in the setting up of your own design agency?
Too many to mention. Coffee and a late night or alcohol and an early night are the answers to most of these!
What inspires you or where do you go/what do you read/watch for inspiration and motivation?
Day to day life mainly. I like to see how people interact with the products they use on a daily basis and to see if there is any way to improve them.
Have you any ideas for new products in the pipeline that you can tell me about?
Top secret, I’m afraid.
Thanks, Jonathan! And if you’d like to buy the Half-Teaspoon, you can visit our Who’d Have Thought? store here.