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Paper Passion Perfume | Aroma of Freshly Printed Books


Do you love the smell of  paper and the scent of a book?

Do you love it so much that you’d like to smell like one?

I was having this conversation recently with my daughter (who, I discovered, has a penchant for book-sniffing!) when she decided the perfect perfume would be one that smelt like books.

Thinking she was on to something, she did a quick Google search and discovered that not only she is she not the first to come up with the idea, but that such a perfume actually exists!

When Karl Lagerfeld approached German book publisher, Gerhard Steidl, to make a book for the press launch of his perfume, Jako, Steidl at first thought the idea inappropriate. But Lagerfeld was adamant, allegedly saying, “Rubbish! The smell of a freshly printed book is the best perfume in the world.” And so, the seed was sown for a perfume that embodied the scent of freshly printed books.

And the result: Paper Passion Perfume , designed by boutique perfumer, Geza Schoen, in  consultation with Steidl and in collaboration with Wallpaper* magazine. It comes packaged in its own ‘book’ whose first pages contain texts on the pleasures of paper and the Paper Passion project by Nobel Laureate Günter Grass, Karl Lagerfeld, Geza Schoen and Wallpaper* Editor-in-Chief Tony Chambers.


Schoen spent hours researching books, paper samples and inks, and conducted 17 trials to replicate the aroma of paper and ink and the distinctive smell of a book opened for the very first time.

I can’t help but think of the weirdly compelling novel, Perfume (also by a German, Patrick Suskind!) that was published in the ’80s. Except, thankfully, no one died in the production process of Paper Passion Perfume so you can spray it around freely without a guilty conscience!

What I’m really keen to know now is, does it really live up to its name?


{as seen on Geekologie}

Read more about the makers and how this unique concept came about on Steidl’s website.

What would your favourite perfume smell like?

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